E234 | 6 Key User Onboarding Strategies Learned from HubSpot and Wistia with Andrew Capland
CHURN FM
Investing in Customer Success for Negative Churn
Exploring the critical role of customer success in achieving negative churn in a subscription-based business model, with insights on retention, engagement, and growth strategies. The chapter also discusses the importance of small business marketers nailing the fundamentals, understanding their ideal customer, and leveraging brand for word-of-mouth success and business growth.
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