The Foundr Podcast with Nathan Chan
448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL
Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand.
Listen to Nathan and Brian discuss:
- How obesity changed his life
- His first impressions of Jocko Willink
- How to make business partnerships work
- Building a business around a personal brand
- Dealing with the crazy growth of Jacko Fuel
- How to advertise health supplements
- Why you shouldn’t put value in follower count
- Why he embraced the “mad scientist” label
- Skills from jiu-jitsu that translates to business
- How to develop a strong mentality
- And much more product development advice…
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