The Foundr Podcast with Nathan Chan cover image

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

The Foundr Podcast with Nathan Chan

00:00

When You Can't Get Out, It's Easy

"It's like something that if you had a sibling when you were younger, they would do that to you. And nobody as a grown adult, especially as from, from my take as a grown man like nobody wants to be in that position," he says. "You're flailing, you're sweating, you're in this ghee, it's rough, it's hot and it's in an absolute miserable position." He recalls one of the early days with Jockfield: "We sweat for about 30 minutes, before we said, what are we doing?"

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