The Game with Alex Hormozi How to Turn One Restaurant into a National Brand | Ep 886
May 15, 2025
Listen in as two ambitious restaurant owners share their journey from workers to entrepreneurs with a thriving Thai restaurant. They discuss strategies for boosting weekday sales and enhancing alcohol revenue while emphasizing the power of word-of-mouth marketing. Learn how to transform a local eatery into a national brand through innovative pricing and menu optimization. Discover the impact of influencers and VIP events on restaurant launches, and gain insights into training staff to engage customers effectively for better profitability.
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Founders' Humble Restaurant Origins
- Calvin and Air met in a Thai restaurant where Calvin was a busser and Air was a server. They bonded over their dream of owning a restaurant and later opened their own in 2019.
- Their first restaurant quickly maxed out capacity, leading to plans for a second location to meet demand and continue growth.
Good Product Drives Growth
- Word of mouth is crucial for food businesses because a great product naturally attracts repeat and new customers.
- Marketing accelerates growth but cannot replace having a truly good product that sustains customer loyalty.
Boost Profit With Pricing Tactics
- Adding a small processing fee (around 3%) on credit card orders can boost profit without deterring customers.
- Pricing items with cents (e.g., $16.99 instead of $16) can significantly increase profit margins by changing customer perception of price.
