SPI 876: Life After Publishing a Book (1 Week Later)
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Jun 25, 2025
The journey of releasing a book is filled with surprises! Discover the emotional rollercoaster of navigating post-launch sales and reader engagement. Explore innovative marketing techniques tailored for today's TikTok-driven audience. Learn how personal feedback can drive future projects and the complexities of book distribution. Hear insights on adapting to the creator economy and the evolving role of social media in connecting with readers. This is a treasure trove for anyone thinking about publishing a book!
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question_answer ANECDOTE
Tough Book Launch Experience
Book launches are challenging even with an existing audience and email lists.
Pat Flynn experienced slower sales despite previous successful books and tens of thousands on his lists.
insights INSIGHT
Media Preferences Impact Book Sales
People prefer video and audio over reading books due to shrinking attention spans and busyness.
This shifts how authors should think about marketing books in today's market.
question_answer ANECDOTE
Bulk Book Deals Challenges
Pat Flynn made bulk book deals with organizations requesting names and addresses to qualify for bestseller lists.
The 50% completion rate for collecting reader info was a surprising obstacle.
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In 'Lean Learning', Pat Flynn addresses the challenges of information overload in the digital age. The book emphasizes the importance of selective curiosity, developing storytelling skills, and managing distractions to achieve goals. Flynn argues that learning the right things and avoiding 'junk sparks' that derail focus is crucial for success. He provides strategies for modern online entrepreneurs to stay healthy, focused, and productive in an era dominated by AI and social media.
Don't Believe Everything You Think
Why Your Thinking Is the Beginning & End of Suffering
Joseph Nguyen
This book by Joseph Nguyen explores the root cause of all psychological and emotional suffering and offers a new paradigm for understanding the human experience. It provides tools and insights to help readers become unaffected by negative thoughts and feelings, experience unconditional love and joy, and break free from self-destructive habits. The book emphasizes that suffering is optional and that an expansion of consciousness is necessary to solve problems that cannot be addressed with the same level of consciousness that created them. It includes new chapters, journaling prompts, and contemplative exercises in the expanded edition.
Superfans
The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
Pat Flynn
In 'Superfans,' Pat Flynn outlines a process to transform casual followers into dedicated superfans. The book emphasizes the importance of creating memorable experiences and building strong connections with your audience. It is divided into four parts: moving from a casual audience to an active audience, from an active audience to a connected community, from a connected community to superfans, and avoiding the pitfalls of building superfans. Flynn draws from his own experiences and those of other entrepreneurs to illustrate how to create a loyal and engaged community that will support your business over time.
The Let Them Theory
A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
Will it fly
Eric Abrahamson
Nancy Austin
This book, published in 1977, is an anthology edited by Eric Abrahamson, Nancy Austin, and Robert Beaver. It contains contributions from students and is part of the National Student Anthology series.
Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting to TikTok strategies, I share all the lessons I’ve picked up along the way! Listen in because this is a behind-the-scenes look at what happens after you put something big out into the world! Today, I open up about working with a traditional book publisher, how I’m thinking about marketing going forward, and the tactics that seem to be moving the needle right now. Plus, I share how reader feedback is shaping my next steps and why personal messages from strangers mean more than any bestseller list. If you've ever thought about writing a book, this is the session for you. Join me to hear what's working and what's not! Show notes and more at SmartPassiveIncome.com/session876.