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Six Pixels of Separation Podcast

SPOS #750 - Margaret Heffernan On How To Map The Future Together

Nov 22, 2020
Margaret Heffernan, former BBC producer and media executive, discusses the future, adapting to uncertainty, role of creativity in marketing, challenges of remote work, and the impact of technology on society in this engaging podcast.
56:53

Podcast summary created with Snipd AI

Quick takeaways

  • Uncertainty is a persistent factor in our lives, and we need to find better ways to think about the future amidst multiple crises and uncertainties.
  • Organizations should define their long-term meaning and align their initiatives with that goal to achieve coherence and relevance in a changing landscape, combining short-term agility with super long-term thinking.

Deep dives

The Need to Rethink the Future

In the podcast episode, Margaret Heffernan discusses the concept of uncertainty and the need to rethink the way we approach the future. She explains that we often underestimate the persistent but overlooked factors that shape our lives. Heffernan uses epidemics as a metaphor for uncertainty, highlighting how they are unpredictable and reveal the inadequacy of forecasting. She emphasizes the importance of finding better ways to think about the future, given the multiple crises and uncertainties we face.

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