

SPOS #750 - Margaret Heffernan On How To Map The Future Together
Nov 22, 2020
Margaret Heffernan, former BBC producer and media executive, discusses the future, adapting to uncertainty, role of creativity in marketing, challenges of remote work, and the impact of technology on society in this engaging podcast.
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Uncertainty and Epidemics
- Epidemics perfectly illustrate uncertainty: we know they'll happen, but not when, where, or how.
- This uncertainty mirrors many life aspects, requiring new approaches to the future, not better forecasting.
Company Responses to Uncertainty
- Companies react to uncertainty differently; some wait, others adapt proactively.
- Proactive companies, by re-evaluating their assets and mission, gain a stronger sense of agency.
Balancing Short-Term and Long-Term Vision
- Combine short-term agility with long-term "cathedral thinking": defining a meaningful, enduring mission.
- Pursue short-term initiatives that align with this long-term North Star, fostering coherence.