AdExchanger Retail's AI Moment Is (Almost) Here
Nov 11, 2025
Jeff Cohen, former principal evangelist at Amazon Ads and now chief business development officer at Skai, discusses the dynamic state of retail media and AI. He shares insights on how brands are rethinking strategies for the AI era, emphasizing the importance of data integration. Jeff also delves into the concept of agentic commerce and the balance marketers need between current operations and future innovations. He highlights retail media growth trends and the significance of upper-funnel investments in driving holistic brand impact.
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Outdoor Hobby Snapshot
- Jeff Cohen loves short hikes in summer and skiing blues in winter, while his wife skis black runs.
- He keeps outdoor activities moderate: 3–6 mile hikes and blue slopes rather than extreme adventures.
Commerce Is Truly Omni‑Channel
- Commerce is shifting beyond Amazon to cross-channel signals across search, social, and video.
- Sky aggregates those signals so brands can connect data and drive both brand impact and measurable performance.
Infrastructure Tools Shift Dynamics
- Cloud infrastructure pieces like AWS RTB Fabric can lower friction for ad tech but require trust and technical understanding.
- Partners must vet security and data pseudonymization before integrating.