Jeff Cohen

Jeff Cohen, former principal evangelist at Amazon Ads and now chief business development officer at Skai, discusses the dynamic state of retail media and AI. He shares insights on how brands are rethinking strategies for the AI era, emphasizing the importance of data integration. Jeff also delves into the concept of agentic commerce and the balance marketers need between current operations and future innovations. He highlights retail media growth trends and the significance of upper-funnel investments in driving holistic brand impact.