TikTok’s Creator Strategy ft. Paul Marvucic, Head of Product Marketing

TikTok has been in the news for a lot of reasons recently, but one thing that they’ve done well is pioneering various initiatives that moved the creator economy forward, like the TikTok Creator Fund, creation tools that dramatically lowered the barrier to making short videos, and a discovery feed that made it possible for anyone to be discovered.

Paul Marvucic is the Head of Product Marketing at TikTok focused on features that enable creativity and allow creators to monetize on the platform. Prior to TikTok, Paul led creator marketing initiatives at YouTube, including redesigning their Creator Awards program and launching features that allow any advertiser to be a creator. Paul started his career editing the West Wing Week for the Obama White House YouTube channel. You can find Paul on TikTok @pistolpaul where he shares humorous insights on working culture and life with his 90K followers. 

We discuss how to enhance one’s reputation as a creator-friendly platform, tactics to branch into new segments of creators, the origins of the TikTok Creator Fund, lessons for web3 builders, and more.

This is the podcast with Reagan Fry that was mentioned during the show: 

https://open.spotify.com/episode/1n2LAvto5s9Jvkpsos0IIz?si=9622d0bdb1ed4657&nd=1