TikTok’s Creator Strategy ft. Paul Marvucic, Head of Product Marketing
Means of Creation
How to Rebuild Trust After Making a Big Decision That Impacts People's Earnings Potential
I've noticed that level of like creator sensitivity to product changes or business model changes just from following the industry. For instance, an NFT space recently turns out all of the royalties on subsequent sales that have been paid to artists were not being enforced at the protocol level. And then once different marketplaces started undercutting each other and taking out the creator royalty payments, everyone sort of converged on optional creator royalties or 0% creator royalties. I think this has eroded a ton of trust that creators had in specific marketplaces that had previously stood by the idea of royalties. This has been on my mind lately. How do you rebuild that trust after making such a big decision that really impacts people's
