Means of Creation cover image

TikTok’s Creator Strategy ft. Paul Marvucic, Head of Product Marketing

Means of Creation

00:00

How to Build a Creator Marketing Function

I think the bar gets higher when moats get shallower in terms of the product experience that you're building for creators. I'm curious if you have any advice when it comes to organizational structure or team built out to serve creators. At what stage should they think about building out a creator marketing function and what have you seen work well? Do they have a product counterpart? Any tips for founders?

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