Copywriters Podcast The Comic Book Copywriting Secret
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Nov 27, 2023 Learn how to enhance copywriting results by incorporating visual techniques from comic book artists and filmmakers. Explore the power of pictures in conveying stories and simplifying explanations. Discover how images can evoke emotions and create a stronger impact on the audience. Understand the importance of graphic designers in working with copywriters to create impactful customer experiences. Delve into a unique topic on persuasive sales copy and recommended books.
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Write Copy Visually for Impact
- Write copy in a much more visual way to dramatically increase open rates and conversions.
- Use techniques from comic book artists and filmmakers to include vivid imagery in your writing.
Stan Lee's Visual Storytelling Impact
- Marvel had artists draw comics with blank speech bubbles so writers could add words after, speeding production.
- Stan Lee created a comic book training to cut army payroll clerk training from six months to six weeks.
Use Pictures to Simplify Copy
- Use pictures or vivid visual words in copy to avoid boring explanations and engage readers.
- Visual storytelling conveys complex ideas quickly and prevents sounding condescending or redundant.
