The Power of Pictures in Copywriting

If you’re haunted by low open rates, dismal click-through rates, miserable engagement and pathetic conversions, there’s almost certainly something you’re not doing enough of—or maybe not doing at all—that could increase your numbers dramatically at every turn. And that’s writing in a much more visual way. Picture copywriting, we call it. Which is not as hard to do as you might think it is. The best visual storytellers in the world are comic book artists and filmmakers, and today we’re going to take a few of their most powerful techniques and show you how to easily include them in everything you write to get better results all-around. RESOURCES: Understanding Comics, by Scott McCloud https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/006097625X Marvel Comics: The Untold Story, by Sean Howe https://www.amazon.com/Marvel-Comics-Untold-Sean-Howe/dp/0061992119
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