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Codie Sanchez: Your Blueprint to Financial Freedom

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Jan 7, 2025

Guest

Codie Sanchez

Codie Sanchez, author of "Main Street Millionaire" and founder of a successful holding company, shares her journey from Wall Street to empowering individuals in financial freedom. She debunks financial myths and discusses the essential distinctions between acquiring and retaining wealth. Codie emphasizes the importance of mindset shifts, strategic networking, and learning from setbacks. She also explores the dynamics of relationships in business and personal life, highlighting resilience and the impact of supportive connections on success.

02:10:44

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ANECDOTE

Codie's Business Journey

Codie Sanchez's business acquisition journey began by emulating private equity strategies.
She adapted their model to smaller businesses, aiming for long-term ownership rather than quick sales.

insights

INSIGHT

The Language of Money

The language of money is about understanding money as a tool and how the wealthy use it.
It involves using debt intelligently and focusing on attracting money rather than just saving.

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ADVICE

Path to Financial Freedom

To gain financial freedom, start with a stable job in a high-paying industry like finance.
Use this time to learn, accumulate capital, and understand how money works before venturing out on your own.

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Navigating the Journey of Business Acquisition and Growth

02:39 • 2min

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Navigating the Language of Money

04:46 • 15min

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Inspiration and Growth: The Power of Proximity

19:25 • 18min

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Lessons from Business Setbacks

37:38 • 6min

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Navigating Startup Capital and Entrepreneurial Focus

43:38 • 4min

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Redefining Wealth and Relationships

47:25 • 18min

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Navigating Remote Work and Social Dynamics

01:05:04 • 23min

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Mastering Effective Hiring Strategies

01:28:23 • 6min

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The True Essence of Kindness vs. Niceness

01:34:43 • 2min

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Navigating Underperformance and Leadership Challenges

01:36:42 • 16min

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Learning from Billionaires

01:52:14 • 8min

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Structured Communication in Marriage

02:00:03 • 5min

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Finding Balance: Communication and Personal Success

02:05:27 • 3min

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#437

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How to Create Financial Success

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In 'Main Street Millionaire: How to Create Financial Success', Alexzandra De La Iglesia provides a straightforward and accessible four-step process to help entrepreneurs and small business owners achieve financial success. The book focuses on identifying the ideal customer and implementing strategies to maximize sales, making it easier for anyone to create a strategic plan for financial growth.

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Rich Dad Poor Dad

What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not

C.P.A. Sharon L. Lechter

Robert Kiyosaki

The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money.

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Love Your Enemies

How Decent People Can Save America from the Culture of Contempt

Arthur C Brooks

In 'Love Your Enemies,' Arthur C. Brooks argues that the current culture of contempt in America, fueled by divisive politics and social media, is not a path to lasting success. Instead, he proposes a strategy based on bridging divides and mending relationships. Brooks combines behavioral research, ancient wisdom, and his experience leading a top policy think tank to offer unconventional prescriptions for bringing America together. He emphasizes that disagreement is essential for excellence and that civility and tolerance are insufficient goals; what matters most is how we choose to act towards those we disagree with.

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• Mentioned in 142 episodes

Grit

The Power of Passion and Perseverance

Angela Duckworth

In this book, Angela Duckworth presents a compelling argument that success is driven more by grit, a fusion of relentless passion and perseverance, than by talent. She explains what grit is, how to identify and develop it, and how it can be grown through stages such as developing interests, consistent practice, finding a pro-social purpose, and cultivating optimism. The book is structured in three parts: explaining what grit is and why it matters, how to grow grit from the inside out, and how to grow grit from the outside in, targeting parents, coaches, teachers, and organizational leaders. Duckworth supports her arguments with personal stories, historical insights, and interviews with high achievers from various fields.

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it changes everything, non obvious lessons on negotiating, and more. Plus, we talk about the single most important thing to know about building financial freedom—and it’s not what you think it is.

After spending nearly two decades on Wall Street, Codie Sanchez struck out on her own and has been buying and investing in businesses since 2012. She now runs a holding company of small and medium-sized businesses. Her unique focus is on “boring businesses” like laundromats and lawn care services. Sanchez is also the author of Main Street Millionaire: How to Make Extraordinary Wealth in Ordinary Businesses.

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(00:00) Intro

(02:48) Codie Sanchez's Journey to Business Acquisition

(04:21) Understanding the Language of Money

(07:06) The Importance of Financial Freedom

(16:12) Learning and Earning in Your 20s

(17:32) The Power of Proximity and Mentorship

(28:37) The Role of Effort and Determination in Success

(39:45) Lessons from Business Failures

(44:22) Mastering Business Focus and Layering

(46:31) Misconceptions About Money

(48:21) Saving vs. Earning: A Financial Perspective

(51:57) The Rich vs. Broke Mindset

(53:24) Allies vs. Friends in Success

(01:09:04) The Importance of Reputation

(01:20:41) Negotiation and Sales Skills

(01:23:40) The Art of Door Knocking

(01:25:07) Defining Good and Bad Businesses

(01:26:26) Identifying Business Problems

(01:27:57) Hiring the Right People

(01:42:57) Traits of High Performers

(01:46:42) Balancing Work and Personal Life

(01:57:37) Investing as a W2 Employee

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