Grace Beverley, a young British entrepreneur and the mastermind behind the sustainable activewear brand TALA and the fitness app Shreddy, shares her inspiring journey. She dives into the realities of youth entrepreneurship, emphasizing challenges, sacrifices, and the impact on mental health. Grace reflects on the balance between personal life and business while addressing social media pressures. She also discusses the importance of self-compassion and authentic leadership, all while navigating her own path of success and self-validation.
01:58:50
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Gradual Business Growth
Grace Beverley's business journey started gradually, monetizing existing content.
It wasn't a eureka moment but a series of small steps, like creating ebooks to cover expenses.
insights INSIGHT
The Illusion of Polished Success
Public perception of success is often polished, hiding the messy journey.
Sharing only the positive outcomes creates unrealistic expectations for aspiring entrepreneurs.
question_answer ANECDOTE
Validation as a Coping Mechanism
Grace Beverley filled a lack of self-confidence with external validation.
Stepping back from social media revealed this vulnerability and prompted self-reflection.
Get the Snipd Podcast app to discover more snips from this episode
In 'Work Rules!', Laszlo Bock shares insights from his time as the head of People Operations at Google, revealing why Google is consistently rated one of the best places to work. The book distills 15 years of intensive worker R&D into counterintuitive principles that are easy to implement. It covers topics such as company culture, hiring practices, and management strategies, providing practical advice on how to create a high-performing and creative workplace. Bock also includes examples from various industries and challenges conventional wisdom on hiring, training, and compensating employees.
Rework
David Heinemeier Hansson
Jason Fried
Rework by Jason Fried and David Heinemeier Hansson presents a fresh and unconventional approach to business. The book argues against traditional business practices such as writing business plans, seeking outside investors, and staffing up. Instead, it advocates for a simpler, more efficient way of doing business, emphasizing the importance of productivity, avoiding unnecessary meetings and paperwork, and ignoring the competition. The authors draw from their experiences at 37signals (now Basecamp) to provide practical advice and examples that support their counterintuitive ideas. The book is designed to inspire and provoke readers to rethink their approach to work and entrepreneurship.
Grace is an entrepreneur, brand founder, influencer and Oxford University graduate who defied expectations and took her post-grad journey in an unexpected direction by launching 2 major brands: [We Are] TALA (sustainable, slow fashion activewear label) and fitness app Shreddy. TALA’s performance since its launch in 2019 shows it to be one of the biggest positive disruptors in the gymwear space both in the UK and overseas. At the core of the brand is a focus on ethical, eco-efficient manufacture practices. The designs are inclusive in terms of size and shape range: Grace has spoken of the importance of personalising your fitness and health journey rather than subscribing to what's most popular or promoted on social media. Grace has remained outspoken on the challenges faced by women in business, even in 2021.
A social conscience runs through all three of her companies: up-cycled offcuts and recyclable materials are incorporated into products from TALA while remaining available to consumers at affordable prices. Grace also used to vlog her daily life with great success, sharing her ups and downs as a 20-something year-old. Longtime subscribers of hers have had the chance to join her on a more personal journey.
However, she stepped away from vlogging a year ago to pursue her business ventures. Grace launched both Shreddy and TALA within a month of her final university exams. She is frequently discussed by followers for her drive and ability to be able to take on multiple projects at once with tons of enthusiasm. Shreddy has received widespread press coverage since its launch, and Grace has recently pulled off a major partnership with celeb/influencer Jordyn Woods in LA, as well as collaborations with brands such as KOI footwear (an exclusive line of vegan footwear released in 2019).
The Diary Of A CEO with Steven Bartlett 
