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The Undefeated Underdogs

Erica Schneider - Why editing your content is as important as creating!

Aug 24, 2023
Erica Schneider, an expert in content writing and editing, discusses the importance of editing in content creation. They explore the transition from writing to editing, strategies to overcome editing challenges, and the power of writing with authority. They also touch on using data to improve writing quality, building a personal platform, and the joy of reading with a child.
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Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Writing with authority is crucial in creating content that resonates with readers.
  • Becoming a thought leader takes time and expertise.

Deep dives

Writing with Authority and Building a Personal Platform

Writing with authority is crucial in creating content that resonates with readers. Active language, power verbs, and direct statements help establish authority in your writing. Building a personal platform, rather than focusing on creating a personal brand, allows for authenticity and genuine connection with your audience. By prioritizing your unique personality and opinions, you can stand out in a sea of content creators. Shift the power away from the platforms and take control of your online presence. The key is to have fun, be yourself, and engage with your audience.

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