Erica Schneider, an expert in content writing and editing, discusses the importance of editing in content creation. They explore the transition from writing to editing, strategies to overcome editing challenges, and the power of writing with authority. They also touch on using data to improve writing quality, building a personal platform, and the joy of reading with a child.
01:01:00
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Writing vs Editing Persona
Writing is a creative process where ideas emerge as you go along.
Editing is an analytical process involving restructuring and refining for clarity and flow.
volunteer_activism ADVICE
Start Self-Editing With Focus
Practice self-editing by focusing on one or two editing techniques at a time.
Use checklists and set timers to avoid feeling overwhelmed during editing.
volunteer_activism ADVICE
Separate Writing and Editing Phases
Don't write and edit simultaneously; separate creative writing from analytical editing.
Step away from your draft before editing to maintain a fresh perspective.
Get the Snipd Podcast app to discover more snips from this episode
Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.
๐๐ผ About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
๐๐ผ Description:
Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.
Timestamps:
00:00: Episode Highlight
1:43: Introduction to Erica Schneider
2:49: How did being an English teacher help with being a creator?
5:47: Different personas required as a writer vs an editor
9:49: How can writers become editors?
11:51: Does editing stifle creativity?
13:23: Where do writers stumble in editing?
15:06: Where do you stop editing?
16:07: How to write with authority
19:10: Social media writing vs brand writing
21:44: Best types of writing types for social media
24:10: Best types of writing types for long-form content
25:03: How to become a thought leader
28:21: Day-to-day as a Head of Content
31:05: How does data help as a writer?
32:57: Why did Erica start a Twitter following?
35:26: How to make it work on social
36:40: How to manage idea blasts as a writer
39:10: How to manage envy and competition
42:35: Balance between consuming and creating content
45:38: Day-to-day as a mom
48:15: Editing and writing habits
50:25: Becoming an authentic person online
52:56: Rapid Fire 5: From favorite creator to favorite book
1:00:00: Outro and closing thoughts
๐๐ผ Resources:
Amanda Natividad: https://amandanat.com/
Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
The Undefeated Underdogs