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Erica Schneider - Why editing your content is as important as creating!

The Undefeated Underdogs

CHAPTER

Using Data to Improve Writing Quality

In this chapter, they discuss the importance of using data to improve writing quality by analyzing engagement, shares, and follow-up questions. They highlight the potential negative effects of focusing solely on vanity metrics and emphasize the importance of social engagement and impact. They also discuss the role of data in optimizing SEO.

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