Erica Schneider - Why editing your content is as important as creating!
The Undefeated Underdogs
Reading with a Child and the Importance of Editing
In this chapter, they discuss the joy of reading with their two-year-old child and the importance of editing and refining written content.
๐๐ผ About the Guest:
Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.
๐๐ผ About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
๐๐ผ Description:
Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.
Timestamps:
- 00:00: Episode Highlight
- 1:43: Introduction to Erica Schneider
- 2:49: How did being an English teacher help with being a creator?
- 5:47: Different personas required as a writer vs an editor
- 9:49: How can writers become editors?
- 11:51: Does editing stifle creativity?
- 13:23: Where do writers stumble in editing?
- 15:06: Where do you stop editing?
- 16:07: How to write with authority
- 19:10: Social media writing vs brand writing
- 21:44: Best types of writing types for social media
- 24:10: Best types of writing types for long-form content
- 25:03: How to become a thought leader
- 28:21: Day-to-day as a Head of Content
- 31:05: How does data help as a writer?
- 32:57: Why did Erica start a Twitter following?
- 35:26: How to make it work on social
- 36:40: How to manage idea blasts as a writer
- 39:10: How to manage envy and competition
- 42:35: Balance between consuming and creating content
- 45:38: Day-to-day as a mom
- 48:15: Editing and writing habits
- 50:25: Becoming an authentic person online
- 52:56: Rapid Fire 5: From favorite creator to favorite book
- 1:00:00: Outro and closing thoughts
๐๐ผ Resources:
- Amanda Natividad: https://amandanat.com/
- Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
- Kaitlyn Arford: https://kaitlynarford.com/
- Kasey Jones: https://twitter.com/ABetterJones
๐๐ผ Where to find Erica Schneider:
- Twitter: https://twitter.com/ericasmyname
- Linkedin: https://www.linkedin.com/in/erica-schneider66/
- Website: https://www.ericaschneider.me/
- Power Your Platform: https://poweryourplatform.carrd.co/
๐๐ผ Where to find Sharath:
- Twitter: https://twitter.com/5harath
- YouTube: https://www.youtube.com/@5harath
- Website: https://5harath.com/
- Newsletter: https://5harath.substack.com/
Remember Everything You Learn from Podcasts
