Bloomberg Businessweek ICYMI: Webtoon Expands Reach With Disney Pact
5 snips
Aug 25, 2025 
David Lee, CFO and COO of Webtoon Entertainment, shares insights into the company's exciting partnership with Disney, which is set to integrate popular characters onto their platform. He discusses how this move has caused shares to soar and highlights Webtoon's strong financial performance. The conversation also covers strategies to engage Gen Z and Gen Alpha through diverse storytelling and innovative user experiences, showcasing how Webtoon is redefining digital comics while supporting creators with fair revenue-sharing practices.
AI Snips
Chapters
Transcript
Episode notes
Massive Gen Z Engagement
- Webtoon reaches 150+ million monthly active users, mostly Gen Z who spend 30+ minutes daily on the app.
- The platform hosts 24 million creators, making scale and variety its core advantage.
Creators Balancing Day Jobs
- Many Webtoon creators hold full-time jobs like teachers or plumbers while publishing stories on the side.
- Some creators have broken through to screen adaptations, e.g., Sidelined on Tubi.
Disney Deal Signals Mainstream Shift
- The Disney deal signals Webtoon's shift from niche to mainstream for U.S. Gen Z audiences.
- Webtoon will publish alternative endings, background character stories, and original Disney-centric tales via its creator base.