Engaging Gen Z and Gen Alpha in Digital Comics

Webtoon Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, Webtoon Entertainment has transformed comics and visual storytelling for fans and creators. The firm also saw shares soar last week after announcing a deal with Walt Disney to bring about 100 series to its English-language app, and forecasting revenue for the third quarter that beat the average analyst estimate.  

David Lee, the CFO and COO of Webtoon, discusses company's banner deal and continued pushed into mainstream digital media. David speaks with Tim Stenovec and Norah Mulinda on Bloomberg Businessweek Daily.

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