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JUST Branding

S04.EP15 - BIG Brand Ideas (Secrets Revealed!)

Nov 9, 2023
Join branding experts Matt Davies and Jacob Cass as they uncover the secrets behind crafting BIG Brand Ideas that drive brands to greatness. They explore the power of compelling brand ideas, share real-world examples, and emphasize the importance of collaboration in developing impactful strategies. Tune in to ignite your brand's future with electrifying insights!
01:01:22

Podcast summary created with Snipd AI

Quick takeaways

  • Crafting a big brand idea involves simplicity, shared values, added value, and a call to action.
  • A powerful big brand idea should unite people, excite them, and align decision-making processes seamlessly.

Deep dives

Understanding the Essence of a Big Idea in Branding

A big idea in branding encapsulates the simplified concept of what a brand stands for, representing the meaning a business wants people to attach to it. It serves as the reason a brand is attractive to its audiences and helps in effectively communicating the brand's strategy internally. It fuels various aspects like purpose, vision, mission, commercial strategy, communications, sales and marketing strategies, customer experience, people strategy, and innovation.

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