16min chapter

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S04.EP15 - BIG Brand Ideas (Secrets Revealed!)

JUST Branding

CHAPTER

Collaboration for Big Brand Ideas

This chapter emphasizes the importance of collaboration with leadership teams in developing big brand ideas. It discusses the role of customer insights, competitor research, and internal perspectives in crafting a comprehensive brand strategy. The focus is on co-creating solutions through workshops and refining the big idea statement for market success.

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