JUST Branding cover image

S04.EP15 - BIG Brand Ideas (Secrets Revealed!)

JUST Branding

00:00

Collaboration for Big Brand Ideas

This chapter emphasizes the importance of collaboration with leadership teams in developing big brand ideas. It discusses the role of customer insights, competitor research, and internal perspectives in crafting a comprehensive brand strategy. The focus is on co-creating solutions through workshops and refining the big idea statement for market success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app