Under the Influence with Terry O'Reilly

S3E14 - Elevator Pitches

Apr 6, 2014
Discover the secrets to crafting impactful elevator pitches that capture attention in mere moments. Delve into John Scully's fascinating transition from Pepsi to Apple, revealing corporate culture clashes. Explore how crucial clarity can shape business decisions, with an emphasis on the power of succinct communication. Learn from legendary figures like Pat Riley and the evolution of pitches from classic ads to today’s digital 'twit pitches.' This entertaining journey highlights the art of persuasion in the fast-paced world of marketing.
Ask episode
Chapters
Transcript
Episode notes
1
Intro
00:00 • 2min
2
From Pepsi to Apple: A Meeting of Minds
01:51 • 3min
3
The Elevator Pitch Dilemma
05:19 • 5min
4
Mastering the Elevator Pitch
10:24 • 7min
5
The Art of the Elevator Pitch
17:49 • 10min
6
The Power of Clarity in Elevator Pitches
28:03 • 6min