
S3E14 - Elevator Pitches
Under the Influence with Terry O'Reilly
00:00
The Art of the Elevator Pitch
This chapter explores the crucial role of the elevator pitch in marketing and its evolution into the concise twit pitch in the digital age. It emphasizes how understanding a company's core purpose can lead to impactful communication, illustrated by a spontaneous movie pitch that showcases creativity under pressure.
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