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The emergence of generative AI is prompting banks to reevaluate their use and organization of customer data. Financial institutions are increasingly realizing that while they have extensive data collection processes, they often struggle to translate this data into actionable insights that can enhance customer experiences. The podcast highlights the necessity for banks to move from merely collecting data to actively deploying it in ways that create significant customer value. This transformation requires prioritizing data quality and accessibility, ensuring that all levels of the organization are equipped to utilize data effectively.