10min chapter

Banking Transformed with Jim Marous cover image

Transforming Banking Data into Customer Value

Banking Transformed with Jim Marous

CHAPTER

Transforming Data into Customer Value in Banking

This chapter explores the journey financial institutions must undertake to effectively leverage data for enhancing customer experiences. It discusses the need for a data-driven culture, the integration of data expertise with banking knowledge, and the strategic decisions involved in acquiring the right data solutions.

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