From Fixing $5 Haircuts to the Future of Agencies in 45 Min

Richard is an expert in agency viability and client services, sharing impactful insights on navigating the competitive digital landscape. He tackles the challenges of AI adoption and its effects on client retention, stressing the importance of training and external expertise. Richard emphasizes the need for agencies to adapt and innovate by embracing technology and collaboration. He also discusses the value of understanding client history, fostering honesty in business relationships, and learning from past mistakes to build a more trustworthy agency experience.