You Can't Lose!
From Fixing $5 Haircuts to the Future of Agencies in 45 Min
Jul 31, 2024
Richard is an expert in agency viability and client services, sharing impactful insights on navigating the competitive digital landscape. He tackles the challenges of AI adoption and its effects on client retention, stressing the importance of training and external expertise. Richard emphasizes the need for agencies to adapt and innovate by embracing technology and collaboration. He also discusses the value of understanding client history, fostering honesty in business relationships, and learning from past mistakes to build a more trustworthy agency experience.
45:46
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Quick takeaways
- Agencies must transition from traditional service models to providing client education and support on emerging technologies like AI.
- Addressing clients' past agency experiences transparently fosters trust and helps tailor services to better meet their needs.
Deep dives
Embracing the Shift in Business Models
Complaining about issues in the service industry offers little benefit, especially when faced with challenges in running an agency or small business. The discussion reflects a shift towards offering advice on how others can effectively navigate these challenges, reinforcing a desire to promote actionable strategies rather than mere venting. With the rise of AI, there is potential for agencies to rethink their offerings and how they can provide added value to clients. Agencies may need to move away from traditional models of selling hours or projects and instead focus on enabling clients to adopt new technologies.
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