
From Fixing $5 Haircuts to the Future of Agencies in 45 Min
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Adapting to Change: The Modern Agency Landscape
This chapter explores the evolving nature of agency work, focusing on the impact of AI literacy and digital transformation on traditional models. It highlights the challenges and innovative opportunities for agencies through education, collaboration, and technology integration, including the development of design systems in real project contexts. The discussion also touches upon generational responses to emerging technologies, emphasizing the need for adaptability among agency leaders to navigate this dynamic landscape.
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