
Wild Hearts
Making user researchers feel like superheroes with Dovetail
Sep 2, 2020
Benjamin Humphrey and Brad Ayers, founders of Dovetail, discuss their collaborative platform for research professionals. They emphasize the importance of deeply understanding customers for creating great products. Dovetail's platform offers easy-to-use collaborative tools, data analysis, and video transcription tools. The company has grown to support hundreds of customers without a sales team, remaining product-led. The podcast covers lessons learned at Atlassian, de-risking the business, prioritizing features, building a product-led company, measuring intuition in user research, and the decision-making process between bootstrapping and venture capital.
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Quick takeaways
- Dovetail has successfully built a product-led company by prioritizing investment in the product and not hiring salespeople.
- Creating an intuitive product that aligns with user expectations is a priority for Dovetail, achieved through familiar UI elements and leveraging existing knowledge.
Deep dives
Creating a Product-Led Company
Dovetail has built a product-led company by not hiring salespeople and prioritizing investment in the product. They have an intuitive and self-explanatory marketing website that showcases the product through screenshots and videos. The focus is on user experience and ensuring the product matches user expectations. Onboarding is simplified by having an intuitive product and providing contextual help rather than tool-tip tours. The goal is to close the gap between user expectations and the product's functionality.
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