Benjamin Humphrey and Brad Ayers, founders of Dovetail, discuss their collaborative platform for research professionals. They emphasize the importance of deeply understanding customers for creating great products. Dovetail's platform offers easy-to-use collaborative tools, data analysis, and video transcription tools. The company has grown to support hundreds of customers without a sales team, remaining product-led. The podcast covers lessons learned at Atlassian, de-risking the business, prioritizing features, building a product-led company, measuring intuition in user research, and the decision-making process between bootstrapping and venture capital.
