The Best Part of Travel | Inside the Business of Destination Experiences AI, Androids & Destination Experiences: Janette Roush, Chief AI Officer at Brand USA
Jul 10, 2025
Janette Roush, Chief AI Officer at Brand USA, is passionate about harnessing AI for travel innovations. She reveals how AI can enhance trip planning and website engagement while sharing insights on a new tourism campaign utilizing AI tools. The discussion touches on the importance of gender representation in tech, advocating for women's presence in AI to enrich personalized travel experiences. Janette also highlights an upcoming AI Forum aimed at enhancing knowledge-sharing among travel professionals. Get ready for a transformative look at travel and tech!
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Stephen's Favorite AI Character
- Stephen Joyce's favorite AI character is Data from Star Trek: The Next Generation.
- Data represents a positive, empathetic AI seeking to understand and improve humanity.
Janelle's Favorite AI Character
- Janelle Visser's favorite AI character is Marvin the Paranoid Android from Hitchhiker's Guide.
- She named her first Apple computer Marvin for his clever, emo personality.
Janette's First ChatGPT Experience
- Janette Roush discovered ChatGPT through a link from her brother and a friend's prompt on a bus.
- Her first prompt was writing an ad for New York City tourism from a pigeon's perspective, which hooked her immediately.
