The Smart Passive Income Online Business and Blogging Podcast SPI 817: Is Anyone Getting Your Emails? with MV Braverman
9 snips
Sep 4, 2024 
MV Braverman, an email deliverability expert from Inbox Welcome, shares invaluable insights on enhancing email marketing effectiveness. He discusses the importance of allowing easy unsubscribes to improve engagement. Listeners will learn about Google's and Yahoo's recent changes impacting email success, essential authentication practices like DMARC, DKIM, and SPF, and effective strategies to avoid spam filters. MV emphasizes the need for data-driven approaches and proactive subscriber management to foster authentic connections.
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Unsubscribes vs. Spam Reports
- Unsubscribes are a neutral signal to email providers, not negative.
- A spam report is far more damaging than an unsubscribe.
Easy Unsubscribes
- Make unsubscribing easy; don't require logins or hide the unsubscribe link.
- Place an unsubscribe invitation at the top of your emails, framing it as helpful.
Proactive Engagement
- Instead of exit surveys, engage your audience proactively.
- Ask them what they like and invite unsubscribes if content isn't valuable.