The Smart Passive Income Online Business and Blogging Podcast

SPI 817: Is Anyone Getting Your Emails? with MV Braverman

Sep 4, 2024

MV Braverman, an email deliverability expert from Inbox Welcome, shares invaluable insights on enhancing email marketing effectiveness. He discusses the importance of allowing easy unsubscribes to improve engagement. Listeners will learn about Google's and Yahoo's recent changes impacting email success, essential authentication practices like DMARC, DKIM, and SPF, and effective strategies to avoid spam filters. MV emphasizes the need for data-driven approaches and proactive subscriber management to foster authentic connections.

40:04

Episode guests

MV Braverman

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Quick takeaways

Making it easy for subscribers to unsubscribe improves email deliverability and prevents emails from being marked as spam.

Authenticating emails using tools like SPF, DKIM, and DMARC is essential for maintaining strong communication and compliance in email marketing.

Deep dives

The Importance of Email Deliverability

Email deliverability refers to the ability of emails to actually reach a recipient's inbox, rather than being marked as spam. Misunderstandings often arise between delivery rates and deliverability rates; while the former measures how many emails were accepted by servers, the latter evaluates whether those emails are visible to recipients. With major updates from providers like Google and Yahoo, businesses are now required to authenticate emails and provide easy ways to unsubscribe, as these measures are key to maintaining good deliverability. Failure to comply with these regulations can lead to emails being classified as spam, significantly affecting business communications.

3 Tiny Tips for Creating Engaging and Welcoming Email Content

01:42

All or Nothing in Email Authentication

01:54

Building and maintaining email relationships

02:08

Intro

2min

Maximizing Email Deliverability and Engagement

2min

Navigating Email Deliverability in a Digital World

18min

Understanding Subscriber Behavior and Email Authentication

8min

Mastering Email Setup and DMARC Insights

3min

Mastering Email Domain Authentication

8min

Mastering Email Management and Community Building

4min

#817 The easier you make it for readers to unsubscribe, the more effective your emails will be! Because this is counterintuitive, many of us land in people's spam folders without knowing it. But here's the good news—a joint announcement from Google and Yahoo has shed light on the best practices that get our emails in front of more people. Join me and my expert guest, MV Braverman of Inbox Welcome, to learn more! So, what are the recent changes you need to know about? How do you set up your emails to avoid getting blacklisted? What are the tools that help you understand why you're not getting the results you want? MV does an incredible job of breaking down the technical aspects that play a huge role behind the scenes. We talk about authenticating your emails, using Google's Postmaster Tools, avoiding block lists, and setting up new domain names. Listen in! Show notes and more at SmartPassiveIncome.com/session817.

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