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SPI 817: Is Anyone Getting Your Emails? with MV Braverman

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

Understanding Subscriber Behavior and Email Authentication

This chapter focuses on the significance of analyzing subscriber behavior, particularly regarding email unsubscriptions, and advocates for proactive audience engagement. It also explores crucial email authentication practices, detailing how technical setups like DMARC, DKIM, and SPF can enhance deliverability and sender reputation while protecting consumers from spam.

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