MV Braverman, an email deliverability expert from Inbox Welcome, shares invaluable insights on enhancing email marketing effectiveness. He discusses the importance of allowing easy unsubscribes to improve engagement. Listeners will learn about Google's and Yahoo's recent changes impacting email success, essential authentication practices like DMARC, DKIM, and SPF, and effective strategies to avoid spam filters. MV emphasizes the need for data-driven approaches and proactive subscriber management to foster authentic connections.
