The Foundr Podcast with Nathan Chan 522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]
Jul 26, 2024
In this episode, Alex Neist, founder of Hostage Tape, shares his incredible journey from personal struggles to entrepreneurial success. He dives into the science of nasal breathing and how it led him to create a revolutionary sleep aid. Alex opens up about transforming his relationship post-divorce, thanks to his product. He discusses innovative marketing strategies, including his partnership with the UFC, and highlights essential skills for managing Facebook ads. Get ready for an inspiring tale of resilience and growth in the world of e-commerce!
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Hostage Tape Origin Story
- Alex Neist's journey to creating Hostage Tape began with personal struggles, including a divorce and poor sleep.
- Discovering mouth taping through James Nestor's book "Breath" transformed his sleep and ultimately his life.
Reconnecting with Wife
- After a difficult divorce and period of no contact, Alex reconnected with his wife during a curbside drop-off.
- He credits the Law of Attraction and manifestation for this rekindled relationship.
Double-Check Inventory Orders
- When ordering inventory, meticulously double-check every detail to avoid costly mistakes.
- Alex learned this lesson firsthand when his first Hostage Tape order was incorrect.