Marketing Operators Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
17 snips
Sep 26, 2025 Michael Epstein, co-founder of PostPilot, shares insights on integrating direct mail into retention strategies. He emphasizes the critical 7-14 days after a purchase and discusses how brands can leverage premium catalogs for impactful impressions that digital ads can't achieve. Epstein reveals how PostPilot simplifies direct mail by enhancing targeting and attribution, while highlighting the importance of predictive analytics and real-time integration. Plus, he explains why engaging existing customers with direct mail often yields better results than targeting unengaged ones.
AI Snips
Chapters
Transcript
Episode notes
Prioritize The First 7–14 Days
- The first 7–14 days post-purchase are the highest-attention window for driving a second order.
- Prioritize cheap channels early (email, SMS) then layer costlier channels like ads and direct mail for impact.
Sequence Channels By Cost
- Treat email as your cheapest retention channel and SMS as the immediate follow-up.
- Use ads and direct mail selectively after email/SMS to maximize lifetime value at minimal cost.
Cross-Sells Stay Close To Category
- Repeat purchases tend to be within the same product category rather than cross-category.
- Use category-specific cross-sell flows to capture most near-term LTV uplift.