Esther Kiss, founder of Born To Influence, shares tips on monetizing media interviews by targeting the right audience and outlets. Strategies include promoting interviews, showcasing expertise, and building relationships. Take a quiz to uncover your visibility power approach and learn more about leveraging media for business growth.
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Quick takeaways
Create a publicity plan based on audience media consumption habits.
Accept opportunities that may not be huge but support long-term growth.
Tailor outreach by knowing personal strengths and building warm relationships with media outlets.
Deep dives
Monetizing Media Interviews
Entrepreneurs can monetize media interviews by increasing website traffic, promoting interviews actively, and integrating them into existing sales and marketing activities to enhance credibility and conversions.
Media Focus for Entrepreneurs
Entrepreneurs should focus on media outlets that align with their niche and target audience, such as podcasts for niche topics and traditional media like TV and magazines for broader subjects, adapting their publicity plan accordingly.
Avoiding Pitfalls in Media Engagements
Entrepreneurs should avoid pursuing media outlets that don't serve their brand, ensuring a fit with the audience and vibe of the show to build credibility, utilize resources like Haro to connect with journalists and podcasters, and highlight personal strengths to stand out.
Generating Results from Media Exposure
Results from media exposure can range from instant branding recognition to long-term thought leadership development, with strategies including promoting website traffic, actively sharing interviews, and connecting media exposure with existing sales and marketing efforts for sustained business growth.
Accelerating Media Success
Building relationships with media outlets, understanding personal strengths for effective outreach, and utilizing tools like Haro can help individuals secure media interviews even without a publicist, emphasizing the importance of knowing oneself to tailor outreach effectively.
Esther Kiss is the founder of Born To Influence, a PR and marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.
Top 3 Value Bombs
1. Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.
2. Aim high and also don't have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.
3. Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.
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