Esther Kiss is the founder of Born To Influence, a PR and marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.

Top 3 Value Bombs

1. Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.

2. Aim high and also don't have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.

3. Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.

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