AdTechGod Pod Ep. 43 Kristina Prokop from Dun & Bradstreet chats with AdTechGod
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Aug 27, 2024 Kristina Prokop, former CEO and founder of Eyeota, a leading provider of privacy-compliant audience data, reflects on her journey from startup to a $165 million acquisition. She discusses tackling the impacts of cookie deprecation and highlights innovative solutions like LiveIntent's Hero. Kristina shares insights on navigating diverse European regulations and culture, illustrating the importance of adaptability in tech. She also delves into the entrepreneurial drive behind continuous innovation and the changing landscape of audience data amidst regulatory challenges.
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Founding IOTA with Global Vision
- Kristina Prokop founded IOTA aiming to be the go-to data company outside the US, starting in Europe, Asia, Australia, and New Zealand before entering the US market.
- Her international and data-centric background uniquely positioned IOTA for global growth and ultimate acquisition by Dun & Bradstreet.
Strategic International Expansion
- When expanding internationally, understand that every country, especially in Europe, has different regulations, privacy laws, and market maturity levels.
- Choose your battles wisely by focusing resources on markets with the most opportunity and readiness.
Early Career Insight
- Kristina shared her early career journey from starting as a receptionist at one of the first ad networks to moving internationally and witnessing the industry's growth and challenges.
- She realized early on her passion for working across cultures and markets, which shaped her career path.