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AdTechGod Pod
Ep. 43 Kristina Prokop from Dun & Bradstreet chats with AdTechGod
Aug 27, 2024
Kristina Prokop, former CEO and founder of Eyeota, a leading provider of privacy-compliant audience data, reflects on her journey from startup to a $165 million acquisition. She discusses tackling the impacts of cookie deprecation and highlights innovative solutions like LiveIntent's Hero. Kristina shares insights on navigating diverse European regulations and culture, illustrating the importance of adaptability in tech. She also delves into the entrepreneurial drive behind continuous innovation and the changing landscape of audience data amidst regulatory challenges.
26:31
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Quick takeaways
- Kristina Prokop highlights the transition to the post-cookie era, emphasizing first-party data's critical role in addressing privacy challenges and enhancing audience targeting.
- Prokop shares her entrepreneurial experience with Eyeota's success and its acquisition, underscoring the importance of high-quality, privacy-compliant data in the global market.
Deep dives
Navigating the Post-Cookie Era
The conversation covers the significant shift in advertising technology as the industry moves towards a post-cookie era, raising concerns about future revenue growth. LiveIntent's solution, Hero, is highlighted as a transformative tool that converts non-addressable audiences into addressable inventory through the use of first-party data. This framework is designed to help marketers navigate the complexities brought on by evolving privacy regulations and the deprecation of cookies. With Hero being scalable and interoperable, it aims to maintain effectiveness and drive efficiency in targeting audiences.
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