Kristina Prokop

Kristina Prokop, former CEO and founder of Eyeota, a leading provider of privacy-compliant audience data, reflects on her journey from startup to a $165 million acquisition. She discusses tackling the impacts of cookie deprecation and highlights innovative solutions like LiveIntent's Hero. Kristina shares insights on navigating diverse European regulations and culture, illustrating the importance of adaptability in tech. She also delves into the entrepreneurial drive behind continuous innovation and the changing landscape of audience data amidst regulatory challenges.