The Glossy Beauty Podcast Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands
Jan 8, 2026
Dr. Marnie Nussbaum, a renowned dermatologist with two decades of experience, and Jodi Kaplan, a seasoned beauty executive, dive into the evolution of their skincare brand. They discuss the strategic rebranding from 'Lines' to 'Dr. Marnie' for credibility, the importance of dermatology in consumer trust, and the thoughtful approach to product launches. Their commitment to clean formulations and their minimalist ethos reflect a new era in beauty, addressing the growing demand for authenticity in skincare.
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Name Built Credibility
- Rebranding to Dr. Marnie clarified the source of the formulas and added credibility to the products.
- Marnie wanted authenticity to connect her dermatology expertise with the brand's messaging.
Invest In Brand Alignment
- Test name and story iterations until the brand voice aligns with the founder's personality.
- Invest in a brand book, website, photography, and focused creative to launch a cohesive rebrand.
Moment Of Naming Clarity
- After brainstorming names, Marnie slammed her hands and decided: "It's Dr. Marnie."
- Friends and patients urged her to use her name because she'd earned the credibility through 20 years of work.