Jodi Kaplan

Beauty industry executive and CEO of Dr. Marnie, with prior leadership experience at brands such as Droplette, Dr. Barbara Sturm, and Augustinus Bader, focusing on brand strategy, marketing, and scaling.

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Jan 8, 2026 • 34min

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie Nussbaum, a renowned dermatologist with two decades of experience, and Jodi Kaplan, a seasoned beauty executive, dive into the evolution of their skincare brand. They discuss the strategic rebranding from 'Lines' to 'Dr. Marnie' for credibility, the importance of dermatology in consumer trust, and the thoughtful approach to product launches. Their commitment to clean formulations and their minimalist ethos reflect a new era in beauty, addressing the growing demand for authenticity in skincare.

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