AdTechGod Pod Ep. 35 Nicole R. Ferrera from NRF Media chats with AdTechGod
Jul 2, 2024
Nicole R. Ferrera, an experienced professional in product innovation, shares insights on transitioning from agencies to publishing, navigating partnerships, challenging entrepreneurship, and exploring brand loyalty. The discussion also delves into embracing feedback, managing stress, and prioritizing family time in the ad tech industry.
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Nicole's Self-Taught Ad Tech Start
- Nicole learned ad tech by mastering the technicalities of ad serving at National Cinemedia.
- She taught herself yield, trafficking, and digital ad placement without formal training.
Learn Cross-Functionally Continuously
- Constantly learn cross-functionally by engaging with different teams inside and outside your company.
- Leverage your colleagues as a valuable source of knowledge in an ever-changing industry.
Agency Skills Boost Publisher Success
- Agency experience helps in publisher roles by applying brand partnership knowledge to emerging media revenue.
- Publishers benefit from strategies used by brands to better monetize platforms like TikTok and Facebook.