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Ep. 35 Nicole R. Ferrera from NRF Media chats with AdTechGod

AdTechGod Pod

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Exploring Brand Loyalty and Customer-Centric Approach

This chapter explores the loyalty towards brands like Igloo Outfitters that prioritize customer feedback, personalized communication, and product updates to enhance customer experience and build brand loyalty. The discussion also touches upon other customer-centric brands like REI and Patagonia.

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