Retailgentic Jason Nyus: President & GM at Shopware on Agentic Commerce, Open Ecosystems, and the Future of Checkout
Sep 30, 2025
Jason Nyus, General Manager of North America at Shopware, boasts over 25 years in e-commerce, including a significant tenure at Digital River. He discusses the rise of agentic commerce and the formation of the Agentic Commerce Alliance, designed to foster an open ecosystem. Jason explains Shopware's focus on mid-market complexities and its innovative freemium model. He also predicts a future where a billion-dollar brand operates without a website, with agentic commerce potentially comprising 25% of e-commerce by 2030.
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Long Run At Digital River Shaped His View
- Jason described his 25-year career trajectory from customer success to head of marketing and partnerships at Digital River.
- He used that long tenure to witness e-commerce evolve through many phases and pivots.
Built Early App Stores (Nokia & BlackBerry)
- Jason recounted running the first app store for Nokia and later Blackberry, then declining Google due to concentration concerns.
- Those early app-store choices shaped Digital River's trajectory through the ringtone and software-download booms.
Modern Architecture Is A Market Advantage
- Shopware invested in a modern, lightweight architecture launched in 2019 that embeds mobile, social, marketplaces, and APIs by design.
- Jason saw that architectural fit as the reason Shopware could scale from Europe into the U.S. market.