Jason Nyus

General Manager of North America at Shopware with 25+ years in e-commerce (20+ at Digital River), leading Shopware's U.S. expansion and co-driving the Agentic Commerce Alliance initiative.

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Sep 30, 2025 • 50min

Jason Nyus: President & GM at Shopware on Agentic Commerce, Open Ecosystems, and the Future of Checkout

Jason Nyus, General Manager of North America at Shopware, boasts over 25 years in e-commerce, including a significant tenure at Digital River. He discusses the rise of agentic commerce and the formation of the Agentic Commerce Alliance, designed to foster an open ecosystem. Jason explains Shopware's focus on mid-market complexities and its innovative freemium model. He also predicts a future where a billion-dollar brand operates without a website, with agentic commerce potentially comprising 25% of e-commerce by 2030.

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