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The Side Hustle Show
448: Rank and Rent: $1000 a Month From Simple Local Websites
Jun 10, 2021
Luke Van Der Veer runs a digital 'Rank and Rent' business, blending SEO and local services. He shares how he built over 100 websites to generate predictable income with minimal effort. Luke discusses strategic niche selection, evaluating competition, and pricing services effectively. He highlights mastering local SEO techniques and emphasizes the importance of managing leads and contractor relationships. Discover how Luke transitioned from a day job to earning six figures in a year, all while maximizing digital real estate.
47:32
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Quick takeaways
- The rank and rent model allows entrepreneurs to generate passive income by renting digital real estate without managing physical services.
- Successful niche selection is critical, favoring lower-competition blue-collar services in mid-sized cities to maximize lead generation.
Deep dives
Understanding the Rank and Rent Model
The rank and rent business model involves selecting a niche with lower competition, creating a website that targets a specific local service keyword, and optimizing it for search engines. Once the website starts generating leads, a service provider pays a flat monthly fee to rent the leads generated by the site. This approach differs from traditional service businesses since there isn't a need to hire workers or manage the service delivery; instead, it acts as a digital property that generates passive income. For instance, a website focused on a specific service like window washing can yield substantial leads without the hassle of managing a physical workforce.
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