The Side Hustle Show 448: Rank and Rent: $1000 a Month From Simple Local Websites
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Jun 10, 2021 Luke Van Der Veer runs a digital 'Rank and Rent' business, blending SEO and local services. He shares how he built over 100 websites to generate predictable income with minimal effort. Luke discusses strategic niche selection, evaluating competition, and pricing services effectively. He highlights mastering local SEO techniques and emphasizes the importance of managing leads and contractor relationships. Discover how Luke transitioned from a day job to earning six figures in a year, all while maximizing digital real estate.
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Niche Selection
- Target blue-collar services in mid-sized cities (50,000-400,000 population).
- Avoid highly competitive niches like lawyers, plumbers, or HVAC, and seasonal businesses.
Competitive Advantage
- Target blue-collar services where existing businesses lack strong digital marketing skills.
- This allows you to rank higher in search results quickly.
Keyword Research
- Use tools like Google Adword Planner, Keywords Everywhere, or Keyword Surfer for keyword research.
- Target keywords with decent search volume where top results include national aggregators and local businesses without websites or reviews.