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Local Niche Strategies for Online Business Success
This chapter focuses on effective strategies for selecting local niches suitable for website creation and rental, emphasizing areas with populations of 50,000 to 400,000. It highlights targeting blue-collar services with limited online presence for quicker SEO gains and outlines the importance of competitive analysis in identifying viable markets. The discussion covers practical steps in setting up local service websites, optimizing them for search visibility, and utilizing sophisticated call tracking systems to enhance contractor communication and lead management.