E533: The Influence of Targeted Advertising

Join Mac and Thayer as they dive into their personal encounters with targeted advertisements and the irresistible allure of online shopping. In this episode they explore the effectiveness of targeted advertising and the clever justifications consumers make for their purchases. This conversation sheds light on the power of advertising to influence behavior, the rising popularity of platforms like Instagram and TikTok for ad placements, and the importance of being mindful of our buying decisions. Discover how ads create desire, the psychology behind impulse buys, and ways to stay savvy as a consumer.

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