What You Will Learn Crossing The Chasm
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Feb 17, 2018 
Geoffrey Moore, author of the influential book on marketing disruptive technologies, dives into the challenges of transitioning from early adopters to the mainstream market. He discusses the technology adoption lifecycle and introduces psychographics to understand different consumer groups. Moore also emphasizes the essential strategy of niche market mastery for sustainable growth, using war analogies to illustrate the importance of positioning and segmentation. His insights into effective engagement and strategic focus offer valuable lessons for aspiring entrepreneurs.
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Market Segmentation
- The market is divided into five psychographic groups: innovators, early adopters, early majority, late majority, and laggards.
- These groups differ in their adoption of new technologies, creating cracks or chasms between them.
Innovators
- Innovators, the first group, adopt technology for its own sake, unconcerned with bugs.
- They want the newest tech, desire direct communication, and prefer lower prices.
Netflix & Amazon
- Netflix CEO, Reed Hastings, took a risk by outsourcing computing to Amazon early on.
- This risky move, potentially disastrous, ultimately paid off, exemplifying an early adopter's approach.